Social media statistics

Social media statistics

There are billions of social media users around the world. Therefore, knowing how to advertise on the various platforms has become essential for the success of companies. These social media marketing statistics  will show you how professionals expand their reach, increase brand recognition, and promote their products and services on these platforms, so you can do the same. (Source:


  • Until the first quarter of 2020, there were 2.6 billion active Facebook users each month. (Statista, 2020)
  • About two-thirds of US adults say they use Facebook. (Pew Research Center, 2018)
  • There are more than 80 million small businesses using Facebook’s free business tools. (Facebook, 2018)
  • About 51% of US teens ages 13-17 use Facebook. (Pew Research Center, 2018)
  • There are more than 280 million Facebook users in India, making it the country with the largest audience for this social network. (Statista, 2020)
  • Today, Facebook is the main content distribution channel for marketers. ( HubSpot , 2020)
  • More than 1.6 billion people around the world are connected to small businesses on Facebook. (Facebook 2018) 18% of marketers currently use Facebook groups. ( HubSpot , 2020)
  • About 43% of US adults read the news on Facebook. (Pew Research Center, 2018)
  • In April 2020, more than 98% of active Facebook user accounts worldwide accessed the social network from a mobile phone. (Statista, 2020)
  • 79% of marketers use Facebook as a marketing channel to post videos. (Wyzowl, 2019)


  • As of April 2020, 35% of global Instagram audiences were people between the ages of 25 and 34. (Statista, 2020)
  • Instagram is the social channel with the second highest ROI for marketers. (HubSpot, 2020)
  • As of April 2020, more than two-thirds of the total Instagram audience were people 34 and younger. (Statista, 2020)
  • IGTV, a long and vertical format video app on Instagram, allows users to share content in videos of between 15 and 16 minutes. (Instagram, 2020)
  • 28% of marketers planned to include InstagramTV in their video marketing strategies in 2020.(Wyzowl,2019)
  • A 2019 survey revealed that 25% of teens in the US used Instagram more than other social networks. (Statista, 2020)
  • In 2019, 35% of teens in the US ranked Instagram as the most important social network. (Statista, 2020)
  • As of 2019, Instagram had 107.2 million users in the US and it is projected that by 2023, it will reach 120.3 million active users per month. (Statista, 2020)
  • Until March 2020, Cristiano Ronaldo was the most followed person on Instagram with more than 209 million followers. (Statista, 2020)
  • In 2018, there were 3.7 million brand-sponsored influencer posts on the social network. (Statista, 2019)
  • As of February 2020, women made up 56.4% of the Instagram user base in the US (Statista, 2020)
  • The United States is the country with the most Instagram users, with almost 120 million as of April 2020. It is followed by India and Brazil. (Statista, 2020)  (Source:


  • As of April 2020, the number of LinkedIn users in the US reached 160 million, making it the country with the most users in the world. (Statista, 2020)
  • Until January 2020, LinkedIn could reach 88% of the audience with advertising in Iceland, making it the country with the highest reach rate for the platform. (Statista, 2020)
  • According to a 2020 survey, women make up 43% of LinkedIn’s audience base and men 57%. (Statista, 2020)
  • In 2019, LinkedIn InMail was the third most used job candidate channel in the world, after email and phone / text messages. (Statista, 2020)
  • In 2019, more than 87% of marketers on LinkedIn described the platform as the most effective video marketing channel. (Wyzowl, 2020)
  • In a 2019 survey, 66% of professionals planned to include LinkedIn in their video marketing strategies in 2020. (Wyzowl, 2019)
  • LinkedIn is the second most popular social media platform among B2B marketers, after Facebook. (Statista, 2019) (Source:


  • As of the first quarter of 2020, Pinterest had 367 million active users per month worldwide. (Statista, 2020)
  • The number of Pinterest users in the US is expected to reach 90.1 million. (Statista, 2020)
  • In a survey, 25% of social media marketers at B2B companies said they used Pinterest to target their audience. (Statista, 2019)
  • In a survey, 30% of social media marketers at B2C companies said they used Pinterest to target their audience. (Statista, 2019)
  • In the United States, as of the third quarter of 2019, 43% of Pinterest users were women and 16% were men. (Statista, 2019)
  • In February 2017, a total of 250 million searches were made with Lens from Pinterest. A year later, there was a 140% increase, with a total of 600 million visual searches. (Statista, 2018)


  • Of Snapchat’s $ 1.790 million in global revenue in 2019, $ 1.07 billion originated in North America. (Statista, 2020)
  • In 2019, Snapchat was considered the most important social network by 44% of teenagers in the United States. (Statista, 2020)
  • In the first quarter of 2019, Snapchat had 190 million active users per day worldwide, and a year later, that number increased to 229 million. (Statista, 2020)
  • in the US, Snapchat has about 46 million active users per month. (Statista, 2020)
  • As of the third quarter of 2019, 53% of internet users between the ages of 15 and 25 used Snapchat. (Statista, 2019)
  • Snapchat offers six different advertising formats on the platform. (Snapchat, 2020)
  • In 2018, 39.9% of social media users in the US used Snapchat to communicate, but that number is projected to drop to 35.3% by 2023. (Statista, 2019)
  • As of April 2020, the United States had the largest Snapchat user base in the world, with an audience of nearly 103 million users. India came in second with a Snapchat audience of 28.2 million users. (Statista, 2020)
  • Most visits to Snapchat are generated from mobile phones. (Statista, 2020)
  • According to a survey in the third quarter of 2019, 48% of Snapchat users in the US shared content on the platform every week. (Statista, 2019) (Source:

Social media management

  • Until 2019, 69% of social media specialists said they wanted to use more Instagram in the future. (Statista, 2019)
  • Facebook, Instagram and Twitter are the most used platforms in marketing. ( HubSpot , 2020)
  • Social media listening is the most used tactic among marketers ( HubSpot , 2020)
  • Global industry professionals mentioned that the main advantage of using social media for marketing purposes is having greater exposure. (Statista, 2019)
  • Among the top reasons marketers use social media in their campaigns are increased traffic, lead generation, and customer loyalty. (Statista, 2019)
  • The most common posting frequency according to social media marketers is 3-4 times per week. ( HubSpot , 2020)
  • In a survey, 84.13% of participants stated that business owners managed social media accounts. (Statista, 2018)
  • According to a Hootsuite study conducted with organizations of all industries and sizes, companies tend to share around 80% of all their social media posts (across all platforms) between Mondays and Fridays, spread evenly over the five days. (Hootsuite, 2017)
  • A Hootsuite study reveals that companies tend to post to LinkedIn and Instagram during business hours. (Hootsuite, 2017)
  • Companies tend to use Instagram and Facebook a lot to promote multimedia content (90% or 100%), while only a third of their posts on Twitter and LinkedIn contain this type of content. (Hootsuite, 2017)
  • Across industries, telecommunications services tend to prefer Twitter, while staples companies (such as cleaning products) use Facebook more. (Hootsuite, 2017)
  • Overall, social media posting activity across all companies tends to follow a bell-shaped curve, with very little activity in the early morning hours, more content posted during business hours, and less activity at the night. (Hootsuite, 2017)

Use of social networks

  • By 2023, the number of social media users in the US is projected to be 257.4 million. (Statista, 2019)
  • The number of social media users worldwide is expected to be around 3.43 billion by 2023. (Statista, 2020)
  • In 2019, TikTok was the third most downloaded non-gaming app in the world, with more than 1.5 billion downloads. (Statista, 2020)
  • Nearly a quarter of US adults using the internet say they watched videos posted on TikTok. (Statista, 2020) In 2019, YouTube was the social media platform with the highest reach among US Gen Z and millennial users, regardless of gender. (Statista, 2019)
  • In 2019, TikTok had approximately 37.2 million users in the US (Statista, 2020)
  • According to Statista, by 2023, around 800 million Chinese internet users will access social media, which represents a large increase from the 2018 figure (673.5 million). (Statista, 2019)

Video analytics

  • 99% of people who use video in their marketing strategies said they would continue to do so in 2020. (Wyzowl, 2020)
  • 88% of marketers say that the video helped generate a positive ROI. (Wyzowl, 2020)
  • People are 1.5 times more likely to watch videos every day on a smartphone than on a computer. (Facebook, 2020)
  • 43% of respondents say that brand videos are the most memorable type of content. (HubSpot, 2017)
  • 43% of marketers who use video say that this format helped reduce the number of technical support calls. (Wyzowl, 2020)


  • YouTube is the fourth most used social media platform by marketers (Facebook, Instagram and Twitter lead the list). ( HubSpot , 2020)
  • 88% of professionals said they planned to use YouTube in 2020. (Wyzowl, 2020)
  • More than 2 billion registered users visit YouTube every month, and people watch more than 1 billion hours of video per day, generating billions of views. (YouTube, 2020)
  • YouTube, on mobile devices alone, reaches more Americans ages 18-34 than any television network. (YouTube, 2020)
  • The average length of the best videos of the year was approximately 9.5 times longer in 2019 than in 2010. (YouTube, 2019)
  • When people decide which video to watch on YouTube, it is 3 times more important that the content relates to their hobbies than it is if it includes celebrities and 1.6 times more important than if the video is professionally produced. (Think with Google, 2019)
  • The viewing time of YouTube videos about which product to buy doubled between 2017 and 2018. (Think with Google, 2018)


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