Essential list of marketing statistics for 2021

Essential list of marketing statistics for 2021

The world of marketing is dynamic and changing. Trends, technologies, and tactics are never final. ]

That is why it is important that your company is updated with the new developments in the sector. You don’t want to be left behind while the rest of the competitors stay ahead.

But how can you be sure that you are aware of all these changes?

An effective way to stay up-to-date is to check your marketing statistics. Whether you focus on SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology, or sales, you’ll find a wealth of statistics here. that will help you connect with your customers, reach the target audience and increase conversions.

Search engine optimization statistics

The optimization for search engines or SEO ‘you can understand what consumers are looking for ways and find information about your brand and your competitors online. If you include SEO strategies in your marketing initiatives, you will increase the visibility of your website and improve its ranking. These statistics will help you improve your SEO strategy, increase site traffic, and drive conversions.

Conversion rate optimization(CRO)

  • Only 17% of marketers A / B testing landing pages to improve conversion rates. ( HubSpot , 2020)
  • The first five seconds of a page’s load time have the biggest impact on conversion rates. On average, on-site conversion rates drop 4.42% with every additional second. (Portent, 2019)
  • In a Databox survey, 70% of respondents said SEO is better than PPC for generating sales. (Databox, 2019)
  • Landing pages, which are the least used type of subscription modality, generate the highest conversion rate (23%). On the other hand, pop-up forms, which are the most popular type, generate the second-lowest conversion rate (3%). (Omnisend, 2018)


  • By 2021, B2C e-commerce sales are projected to reach $ 4.5 trillion globally. (Shopify Plus, 2019)
  • 51% of buyers surveyed say they use Google to find information about a purchase they plan to make online. (Think with Google, 2019)
  • According to a 2019 study, search traffic generated 65% of total ecommerce sessions, 33% generated through organic search, and 32% through paid search. (Statista, 2019)
  • 59% of the buyers surveyed consider purchases from mobile devices an important factor when deciding on a brand or supplier. (Think with Google, 2019)

SEO local

  • Searches for activities on the same day or in the area close to the user increased by more than 900% over a period of two years. (Think with Google, 2018)
  • 60% of smartphone users have contacted a business directly from search results, such as through the click-to-call option. (Think with Google, 2019)
  • Over a two-year period, searches on mobile devices for businesses open at the time of search and close to the user increased by more than 200%. (Think with Google, 2018)
  • 46% of the buyers surveyed check online if there is availability before going to buy at the store. (Think with Google, 2019)
  • 70% of the buyers surveyed consider the possibility of buying in person or in the store an important factor when deciding on a brand or supplier. (Think with Google, 2019)

Searches on mobile devices

  • Until 2019, mobile devices (with the exception of tablets) generated almost half of the world’s web traffic. (Statista, 2020)
  • Since early 2017, web traffic on mobile devices has consistently accounted for almost half of all global web traffic. (Statista, 2020)
  • 87% of US internet users use more than one device to browse. (Think with Google, 2018)
  • 60% of smartphone users have contacted a business directly from search results (eg, using the click-to-call option). (Think with Google, 2019)
  • About 25% of companies invest in mobile optimization as one of their main SEO tactics. ( HubSpot , 2020)
  • 39% of smartphone users indicate that they are more likely to browse or buy in the mobile app of a company or brand because the process is easier or faster. (Think with Google, 2019)

Organic search

  • Almost 64% of marketers spend time on SEO. ( HubSpot , 2020)
  • HubSpot was able to increase the number of monthly organic search views on existing blog posts that were optimized by 106%. (HubSpot, 2018)
  • The text will always be the basis of the searches, so make sure that the one that accompanies the content of your website is descriptive so that it achieves a good classification. ( HubSpot , 2020)
  • In 2020, SEO reports have linked initiatives to results more effectively, for example showing the impact SEO has on overall business goals. ( HubSpot , 2020)
  • To improve website performance, the main technical SEO tactic marketers use is performance optimization on mobile devices. ( HubSpot , 2020)
  • 49% of users say they use Google to discover or find a new product or item. (Think with Google, 2019)
  • More than half (50.33%) of searches on Google end without the user clicking on a result. (Jumpshot via Sparktoro, 2019)
  • Until June 2019, 94% of internet searches occurred in a company belonging to Google. (Jumpshot via Sparktoro, 2019)
  • Google uses 810 unique SERP features. 161 of them are found in more than 0.2% of keywords. (seoClarity, 2020)
  • The average clickthrough rate for image results on Google is 0.21%, but it varies greatly by industry. (seoClarity, 2020)

Voice search

  • 65% of users between the ages of 25 and 49 give voice commands to their devices at least once a day. (PWC, 2018)
  • According to OC&C, by 2022, spending through voice commerce will be $ 40 billion in the US and $ 5 billion in the UK. (OC&C Strategy Consultants, 2017)
  • During the third quarter of 2018, smart speaker shipments grew nearly 200% year-over-year globally. (Strategy Analytics, 2018)
  • As of 2020, 62% of Americans reported using some form of voice assistive technology. (Edison Research, 2020) 62% of Americans 12 and older use voice-operated assistants. (Edison Research, 2020)
  • 18% of Americans over the age of 18 own a car with an integrated infotainment system. (Edison Research, 2020) Essential list of marketing statistics for 2021



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