Social media marketing: Why invest in your brand?
Brands with a good presence on social networks develop a more direct and authentic form of communication between customers and the brand.
But there is no one-size-fits-all social media marketing solution, and you should be wary of anyone who tries to tell you otherwise.
Instead, the key to social media success for any content initiative is tailoring a plan to meet the needs of your business.
As a general rule, social media interactions aimed at branding should be carefully crafted and feel authentic at every touchpoint.
That means that, both at the company and employee levels, the messages must be aligned.
Also, to make it a social business, your plan needs to be monitored and the impact of the campaigns tracked. All this can be achieved thanks to the SEO trends that an SEO manager must take into account .
With all the knowledge and data surrounding brand impact on social media, you can’t be left out.
In today’s world of social media, it’s imperative that your business join the conversation online.
But there is no need to get overwhelmed. The presence of brands in social networks is not rocket science.
All you need is a clear understanding of your brand, the right distribution management tools, and the desire to start communicating.
How much is invested in different countries for social networks?
The invasion of social networks in the day to day of the world population grows more and more.
In Latin America, social networks have a very high presence, even higher than in some regions of the old European continent.
This high presence of social networks in people’s lives means that, increasingly, marketing investments in companies are increasing.
And it can be seen in the report “Digital 2019: Global Internet Use Accelerates” prepared by We Are Social and Hootsuite.
Countries like the United States, China and Brazil are the countries that invest the most money in this type of advertising.
The numbers are really impressive as it shows us the strength of social networks and digital marketing. There are millions of businesses investing daily in dissemination in this medium.
While there are many reasons why all businesses should invest in their social media, here are the top 8:
1.- Increase global brand awareness
Through the social media brand, you can reach individuals from all over the world instantly.
Without allocating a portion of your marketing budget to social media branding, your business is missing out on a huge opportunity.
2.- Build your community
The ability to have a two-way conversation with your customers should be appreciated.
Social media gives you the ability to develop an ongoing dialogue and bond about shared values and emotions.
3.- Increase the results of your company
Social media marketing leads to higher conversion rates than traditional advertising.
One compelling reason is the humanization effect. Humanizing your brand allows your business to behave like a human during online interactions, and believe it or not, humans prefer to do business with other humans, not faceless corporations.
4.- Build the defense of employees
With access to effective social media promotion tools, you can enable employees to become a massive part of your marketing engine.
Employees are the backbone of your brand, and as such, they love the products you sell.
5.- Returns the personal touch to the brand
Most social media branding is more casual and often more accessible than high-paying advertising like TV commercials and print ads.
6.- An opportunity to deal with customer complaints
A company presence on social media opens the door to public complaints.
Still, you shouldn’t avoid negative feedback when it happens. Instead, you should recognize vocal and disgruntled social customers as an opportunity to address their concerns.
By addressing your end consumer’s complaints, you have the opportunity to change their minds and improve your offer.
7.- Commit to millennials
“ The Millennial Generation ”, the group of people born between 1980 and 2004, is a vast population with immense purchasing power.
To join this tech-addicted generation, you have to find them online.
Millennials are always interacting with brands on social media, and it’s imperative that you meet them in the social space to capture their attention.
8.- Build a positive employer brand
Social media branding is a great opportunity to showcase the positive aspects of working for your company.
Today, one of the most influential ways to build your employer brand is through social media.
With the millennial generation already making up 50% of the global job market in 2020, reaching those potential applicants online is crucial.
In today’s market, it’s important to invest substantial resources and creativity into social media branding.
But remember to treat your online friends and followers like real people, not just the electronic profiles you perceive as dollar signs.