Marketing technologyMarketing technology statistics

Marketing technologyMarketing technology statistics

Marketing technologies have a strong impact on the way you communicate and the way the audience consumes your content and interacts with your brand. Marketing technology trends and statistics highlight the most effective ways to communicate with audiences and customers through various apps, software, and mobile channels. (Source:

Messaging apps

  • Until April 2020, 2 billion users accessed WhatsApp Messenger every month. (Statista, 2020)
  • In 2018, 126.3 million mobile phone users in the US communicated through Facebook Messenger. (Statista, 2019)
  • By 2021, the number of messaging app users is expected to reach 2.48 billion. (Statista, 2020)
  • Until April 2020,WhatsApp was the leading messaging app in terms of active users per month worldwide. (Statista, 2020)
  • Until April 2020, Facebook was the second most popular messaging app globally, followed by WeChat. (Statista, 2020)
  • Facebook Messenger has 116% more active users per month in the United States than the second most popular messaging app, Snapchat. (Statista, 2019 )
  • A November 2018 survey revealed that 34% of US adults had used a messaging service in the previous month. (Statista, 2018 )
  • Nearly one in three conversational commerce buyers say they chat with companies to determine whether they are trustworthy or not. (Facebook, 2019)
  • 64% of people of all generations say they prefer message communication over phone calls or emails. (Facebook, 2019)
  • Last year, the number of messages sent to businesses on Facebook doubled. (Messenger, 2020)
  • Today, there are more than 40 million active companies that send messages through Facebook Messenger to people around the world. (Messenger, 2019)
  • There are 300,000 active Messenger bots on the Facebook Messenger platform. (Messenger, 2020) (Source:


  • Until February 2020, Google Chrome was the leading search engine in the mobile internet browser market. (Statista, 2020)
  • As of April 2020, there were almost 4.57 billion active internet users (59% of the world’s population). (Statista, 2020)
  • 58% of smartphone users have a preference for companies that remember who they are and the history of activities on their mobile sites or apps. (Think with Google, 2019)
  • In 2020, there are 3.5 billion smartphone users worldwide. (Statista, 2020)
  • 75% of smartphone users expect to receive information immediately when using their phone. (Think with Google, 2019)
  • When asked why they had not yet made payments on mobile devices, 44% of respondents said they are concerned about the protection of their personal data. (Statista, 2019)
  • As of 2018, adults in the U.S. spent, on average, 215 minutes (or 3 hours and 35 minutes) on mobile devices every day. (Statista, 2018)
  • 80% of consumers say they would only download an app from a company they know and trust, and 72% are concerned that apps control their movements. (Sinch, 2020)
  • Consumers are 35 times more likely to open messages on mobile devices than emails. (Sinch, 2020)
  • 62% of consumers would like to confirm service meetings via messages, although only 41% do so today. (Sinch, 2020)
  • Today, 37% of adults in the United States say they almost always use a smartphone to surf the Internet. (Pew Research Center, 2019)

Artificial intelligence

  • (AI) In 2020, the global AI software market is expected to grow approximately 154% year-on-year. (Statista, 2020)
  • In a 2018 Deloitte survey of 1,100 executives in the US of companies that embraced AI in its early stages, 82% say they had a positive return on investment from their AI initiatives. (Deloitte, 2018)
  • 30% of companies surveyed in a Deloitte study in 2018 have delayed an AI initiative to address cybersecurity issues and one in five chose not to launch it due to cybersecurity risks. (Deloitte, 2018)
  • 37% of organizations have implemented AI in some way. (Gartner, 2019) AI-powered chatbots were estimated to handle 85% of customer service requests by 2020. (Innovation Enterprise, 2019) (Source:


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