Social networks for photographers: uses and characteristics

Social networks are a new communication channel for companies. But not only to attract new clients, but also to make themselves known, advertise jobs, create a brand image, earn a reputation, meet the competition, etc.

Therefore, if you are a professional who is dedicated to photography, having social networks interests you. But, how do you know which of all the social networks for photographers are the most suitable? We present a selection of the perfect social networks for photographers. Those that, in our opinion, are essential and in which you should be if you are a photographer.

What are the most common social networks for photographers?

This question is answered in a single sentence: where your target audience is. It is not about being on all social networks, but choosing those where your potential customers are.

However, how do you know which of all the social networks for photographers are the most suitable? How to move through them? Don’t worry: we’ve put together a list of instructions so that you have no doubts about which networks are essential and which are the most appropriate network advertising strategies.

Facebook for photographers

It is impossible to talk about social networks for photographers without emphasizing Facebook. With billions of users, its overcrowding is both a blessing and a curse. How to get noticed among so much encouragement and content, and how to reach your potential customers?

It is essential that you have a professional page. Some photographers use their personal profile, but the most suitable tool to generate impressions is a well-structured and complete page. In addition, you can invest in advertising and promote your most important publications through Facebook ads campaigns, which allow you to generate visibility for not too much money.

Twitter for photographers

Since the expansion of the maximum number of characters to 280, anyone would say that the microblogging network has made the images lose impact. Nothing is further from reality! The power of the image remains essential on Twitter, something that professional photographers cannot miss out on. Twitter also offers the possibility of promoting tweets for very little money, but if you want to learn to move well on this social network, you need to make contacts.

You need to share content often, follow other professionals and try to interact with them. In addition, you will need to understand your audience and strive to offer easily consumable content in order to generate viral impact. In this post you can consult some tips to succeed on Twitter as a photographer .

instagram for photographers

If there is a social network that is hitting very hard and that, by its nature, is excellent for professional photographers, it is Instagram. Instagram is all about visual content and you can get a lot of use out of it to showcase your work to the world.

To generate traffic on Instagram, the good use of hashtags is vital. Remember: you can only use up to 30 hashtags per post (with more, you run the risk of content being blocked). Find out which hashtags are being used the most at the moment and take advantage of the pull. In our blog we tell you the advantages of having a professional profile on Instagram.

Pinterest for photographers

Another social network of recent boom, but that always remains in the shadow of other social networks. Pinterest focuses on categorizing images through albums and tags. It is especially used by people who exchange tips for beauty, cooking, dressmaking and all kinds of tutorials. If your work is oriented in this direction, perhaps you are facing an important advertising vein.

Pinterest is also a great social network for photographers who want to neatly organize and categorize their photos, since you can choose how to structure your albums and collections. According to session? According to the theme to be developed? Experiment until you find the one that best suits your way of working. You can learn here everything that Pinterest can bring to your photography business .

TikTok for photographers

Surely you have already heard of TikTok, the fashionable social network among the youngest. And you will think, what can it contribute to me, as a photographer? Well, among many other things, a new way of connecting with another type of public, especially thanks to the advertising carried out within the application. In addition, many companies do not dare to make the leap to this peculiar social network yet. We recommend that you get ahead of your competition and start carving out a niche for yourself on TikTok.

If you had not considered creating a profile on TikTok, we encourage you to do so and let your imagination run wild. There are endless possibilities to create different content that complements your digital marketing strategy. In this post, we tell you some strategies to use TikTok as a photographer .

Other interesting social media for photographers

Behance: a social network for designers and creatives

Although initially it was the quintessential social network for photographers, the progress of Instagram and Pinterest and some changes in the use policy by Yahoo have left it a bit behind. It is still interesting as a meeting point for amateur photographers, but the social network’s image use policy can give professionals problems.

Flickr: a network born for photographers

Although initially it was the quintessential social network for photographers, the progress of Instagram and Pinterest and some changes in the use policy by Yahoo have left it a bit behind. It is still interesting as a meeting point for amateur photographers, but the social network’s image use policy can give professionals problems.

500px: for professional photographers

500px, by contrast, is what Flickr was meant to be. It is a social network for professional photographers that allows the publication of high-quality images. This social network is essential for anyone who wants to move around professional environments in the world of images. This is where you will find the top photographers, but one note: it has a limited free account, another plus (for $25 per year) and another for $75 per year.

The visibility of the photos that are uploaded depends on an algorithm that calculates their importance; the higher the note your image gets, the more it will be seen. Every day this particular ranking is reset, so it is a good idea to participate regularly. Additionally, 500px allows you to sell your photos through their online store (from which photographers take 70% of the sale price, which is pretty cool).

Tumblr for image professionals

Tumblr is a microblogging platform that many photographers and artists use to share their work. The system by which the publications are shared is similar to that of Twitter, only that there is not such a low limit of characters or images per post. It is vitally important to label the posts; what is not labeled does not exist. Of course: make sure that the really important tags are the first five, since they are the ones relevant to the internal search engine.

These are the most important social networks for photographers. Do you use them? Which one has given you the best results? Tell us by leaving a comment!

telegram for photographers

Since WhatsApp has changed its terms and conditions, many users have switched to other applications, such as Telegram, which has gained millions of users.

Telegram is an instant messaging application whose features are perfect for applying to a marketing strategy focused on photography. It works similarly to a fan page on Facebook, but here the page is called a channel. This channel allows you to spread messages to large audiences because users interested in photography voluntarily join your channel and receive the messages you send them as a notification. It is as if you made a publication on your social networks, but it reaches your users in the form of a message.

You can share messages that are of interest to your audience, service promotions or discounts, link to your blog, your website or report that you have made a publication on your social networks. You can check here how to use your Telegram channel for your photography marketing strategy .

These are the most important social networks for photographers. Do you use them? Which one has given you the best results? Tell us by leaving a comment!

The Arcadina websites include all photography social networks

Arcadina’s websites for photographers and creatives are 100% connected to social networks. If you have your website with us you can:

1) Share any photo, video, web page or blog article on the most popular social networks. You can even share the photos, products and services of your online store to increase your sales.

2) Integrate your Instagram gallery on the web , making the most of this fashionable social network.

3) Add a long list of social networks, including social networks specialized in photography such as YouPic, Vsco, MyWed and FearLess .

4) Include the WhatsApp icon in the mobile version of your website so that they can contact you through this well-known chat tool in just one click. You can also include an SMS icon and direct call.

5) Integrate facebook comments in your blog .

Still don’t have your website in Arcadina? Well, don’t think about it anymore, create a free trial website for 14 days and without any commitment . Now is the time.