5 reasons not to miss Adobe Summit 2022

Taking place March 15-17, the free virtual event will feature more than 200 sessions and workshops, virtual networking experiences, and plenty of opportunities to learn from leading and innovative brands.

In the last year, customer expectations and their way of consuming have changed in such a way that the way of doing business for brands has had to transform. Especially when it comes to designing and delivering exceptional customer experiences.

The Adobe Summit 2022 edition , the most important event in the industry on digital experiences, will bring together some of the most important Experience Makers of the moment to share their knowledge on how brands can and should respond to the great transformations of the market and the new habits of B2B and B2C customers.

Today that the customer experience has become a priority for all brands and a requirement of all consumers, Adobe Summit comes at the right time. Specialists, trends, success stories from different industries, and the technologies that drive modern experiences, will be presented in one place.

Mike Stiles , director of corporate events at Adobe , said, “This year, we’re extremely focused on giving Summit attendees the tools, understanding and actionable insights they need to tailor strategies that satisfy customers in a personalized way.”

Therefore, I know the 5 reasons why you should not miss this event:

1. Discover how the best brands in the world are retaining their audience

Experience creators like Dell, IBM, Accenture, and Deloitte , among others, will discuss the trends, obstacles, and key learnings they’ve had in pursuing customer engagement and loyalty through exceptional experiences.

In addition, attendees will be able to interact with guests through different networking experiences, including Braindate, a platform that allows Summit attendees to interact live with other attendees and industry leaders from around the world, through individual conversations. and small groups on the main challenges of the sector.

2. Specialize in customer experience with this year’s topics and sessions:

Customer Journey Analytics

B2B Marketing

Collaborative work management

Content management for personalized experiences

Customer data management

developer ecosystem

digital commerce

Omnichannel marketing and optimization

Customization at scale

Trends and inspiration

Find them through the Session Catalog , where you can review and filter sessions and workshops to create your personalized Summit program based on your interests and job role, as well as the Adobe products that interest you most. In the descriptions of the sessions and workshops you will find the sector, the type of audience and the technical level, which will help you create your ideal program.

After the event, attendees will be able to check the Summit on-demand sessions, in case they cannot attend all the sessions on their list.

3. Know before anyone else the new capabilities of Adobe products and their vision for the future

In addition to announcing new capabilities and features of Adobe solutions, Adobe’s executive leadership – including its president and CEO, Shantanu Narayen, and Anil Chakravarthy, president of Adobe Digital Experience Business – will share their vision for the future of experiences.

4. expand your network

Through Connect , attendees will have the opportunity to engage and network with other members of the Summit community: vendors, analysts, business leaders and developers, including Adobe Experience Cloud users, experience professionals and more.

One of the most remarkable things is that during the sessions, you will be able to chat live with the presenters and you will be able to ask questions live to the Adobe experts, through the Q&As. 

5. Be inspired by the leaders and expert creators of experiences from around the world

Schedule your attendance at the  conferences, with Adobe experts , CEOs and creatives from leading brands in the industry, such as NIKE, GoogleX, Lumen, Walgreens, Victoria’s Secret, DHL, Coca-Cola, IBM, PRADA , among many others. others. In addition to the participation of Ryan Reynolds , actor, producer, screenwriter and entrepreneur, we will also listen to other well-known characters such as the actress and entrepreneur, Kristen Bell, or the designer and activist Vivianne Westwood .