Importance of mobile applications for the success of your Digital Marketing campaign

The great advantage of the app is its great flexibility and development agility which, together with its effectiveness, make it a powerful marketing tool.

The growth and decentralization of Internet access through mobile phones are unstoppable; For this reason, it is essential to have an application that takes advantage of all the resources of these devices, said Alberto Moreno, managing director at Linkea2, a digital marketing agency.

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The latest search engine algorithms have definitely made mobile recognition a priority. In this way, criteria oriented to voice searches are established and the sites are indexed, taking into account, firstly, the specifications for smartphones; Nor should we forget the possibility of accessing data to make business profitable.

All this has made the design of specific applications have an increasingly wide development and oriented to the various online marketing techniques.

Difference between mobile app and responsive web

Although it is essential to have a perfectly optimized responsive web format, this is not the same as apps, but a simple adaptive transfer to a specific display of each device and to which some small functionality can be added.

Apps / applications are, on the contrary, developments thought and normally carried out on software development kits, specifically designed to take full advantage of all the potential, functionalities and ways of using mobile terminals.

How mobile marketing uses these apps

The apps are specifically designed including only the elements necessary for their purpose and dispensing with any other type of content.

Thus, for example, an application developed to navigate your online store will be specifically that, regardless of company presentations, corporate content and others, since it will be oriented to use by customers who are already part of your community and want a quick and immediate access to the product.

Ultimately, apps seek effectiveness and precision, since if something bothers your users today is wasting time with slow loads and unnecessary journeys. He wants to be connected to you, and he wants it now, said Alberto Moreno.

But normally a company does not have a single application. You can have a diverse and adaptable suite of apps that serve different goals just as effectively. Loyalty games, opinion polls, discussion groups, participatory communities, after-sales services, etc.

From global marketing, the objectives are designed and the types of applications that can be most effective to achieve them are established, since since their development is very agile and flexible, their functionality is perfectly integrated from the same planning process of the strategy.

In what phases are they applied?

Although they are ideal loyalty elements, they can be applied throughout the marketing strategy process. For example, we can use playful applications aimed at a target audience that we want to attract to us.

The great advantage of the app is its great flexibility and development agility

Do you want to learn more about Mwhich, together with its effectiveness, make it a powerful marketing tool.obile Marketing and learn how to manage your application?

We tell you that this March 7 there will be a Mobile Marketing and Application Management Workshop, in which you can learn to develop your own app and manage it to include it in a solid Digital Marketing strategy.