Digital Marketing Trends for 2021
As we move into the future, digital marketing is going to become increasingly important to the success of companies. Keeping up with the trends in this ever-changing industry is essential in order to find new ways to improve your business results.
In this blog post, I am going to explore several specific digital marketing trends that will come into play for years to come and why they are important for any entrepreneur or small business owner to know about.
As you can see, personalized digital marketing is going to be a trend and will likely continue as we move forward. According to the experts at HubSpot, keeping up with this Digital Marketing Skills trend is important because it allows you to speak directly to your audience in their own language and gives them the impression that they are valued as individuals. This helps improve customer engagement and loyalty.
Ultimately, as more information on trending customer preferences and behavior becomes available through social media platforms such as Facebook, Twitter, Pinterest, etc., companies should leverage this insights by tailoring experiences. for each user on a case-by-case basis, either by creating unique landing pages or by submitting different types of content based on the demographics or interests collected in their profiles.
The more personalized your content and marketing are, the better you can connect with consumers. This means that it will be easier to build a relationship with them and persuade them to buy from you in the future.
As human beings, we are predisposed to respond to stories. They help us learn and act in ways that are useful for our survival. So if you want your business or your products to be successful, it is essential that you think like a storyteller.
Stories keep ideas in the brain by provoking emotions
The best way to do this is by sharing stories on your blog or website that directly relate to the solutions and benefits of using your product.
Everyone loves a good story, so use it as part of your marketing plan to differentiate yourself from the competition and give customers an incentive to choose you over others.
According to a study by the Social Science Research Network, “the use of visual content in marketing has been on the rise since 2012.” In fact, social media posts with images get 650% more engagement than those without. Buffer experts agree when they say this trend is important because it shows how much people love beautiful photos and videos online.
This means that you should create as many attractive images for each post as possible so that you can improve your reach and increase customer action.
You don’t have to hire a professional photographer or videographer. You can always use one of the many free stock photography sites available today like wards, Pexels, or Unsplash. You can also create images using Canva or other online tools that are specifically designed for this purpose.
Marketing de Influencers
Influencer marketing is a form of marketing that focuses on influencers, people with the power to influence the buying decisions of others. These influencers can be bloggers, public speakers, industry experts, and popular media figures, among others.
Influencer marketing uses these social influencers to promote brands through content or advertisements through blog posts or tweets.
In this way, they can reach their target audience by leveraging an already trusted voice in their community to increase exposure and brand awareness, which can help build credibility more quickly than traditional advertising methods such as TV commercials or billboards, because it feels more authentic from its source rather than being shoved in someone’s face like another ad campaign.
Brands have been using YouTube stars as well as regular YouTube videos talking about makeup products.
Consumers are more likely to search for products that their favorite blogger uses because they trust their opinion. Consumers are more likely to seek out the products their favorite blogger uses because they trust the opinion of the influencer.
Influencers have also been used in social media campaigns by linking certain hashtags or trends on Twitter so that tweets automatically include them when they tweet something about a brand. Brands can even pay Instagram users if a post includes an image of one of their brands with at least 30% of the photo displayed from head to toe.
Big Data is the latest trend in digital marketing because it allows companies to collect, store, and analyze their customer data to tailor each interaction.
This means that if you want your business or products to be successful, you need to keep track of what people are saying about them on social media platforms like Facebook, Twitter, or Instagram. You can then use this information by tailoring your website content more effectively for better conversions.
The use of big data analytics will help brands make informed decisions when creating campaigns, improve segmentation ability and strengthen ongoing relationships with customers.
With all these new trends appearing every year, it is important that companies stay up to date in order to stay ahead of their competition. If you don’t pay attention to trends, you will be left behind in a rapidly changing industry.
When it comes to digital marketing, companies must constantly think about how they can improve their strategies and content to better suit customer needs.
Data shows that customers are more likely to buy from a brand when there is continuity between its service across multiple channels because this creates a more positive customer experience.
Digital marketing is constantly changing, but some trends are here to stay because they work. The key is to find out which ones do.
Creative content marketing
As we advance and technology advances, the way people consume content is changing. With this change comes a change in the way marketers can reach potential customers through their blogs or websites.
One of the best ways to do this right now is by creating high-quality visual content, such as photos, videos, infographics, and other types of creative visuals that convey your brand’s message clearly, but also make it more likely that someone will share it. on social media platforms like Facebook, Twitter, and Pinterest, where many consumers search for useful information related to what they want before making a purchase decision.
Visual storytelling has always been important online (more than half of web traffic consists of video), but today there are so many different devices, from phones to tablets, that companies have to get creative to reach consumers. Also, as more people move away from traditional media and spend their time online for information or entertainment, the bar is raised on what it takes to go viral.
As a result of this change, marketers now have a unique opportunity that they must seize before someone else does.
By creating high-quality visual content with your company branding included throughout (such as images containing custom graphics), you increase the likelihood that potential customers will find you when they search Google Images or through social media platforms such as Pinterest. , where the target audience looks for useful information related to products and services similar to theirs.
Live videos and webinars
Live video and webinars are increasingly in digital marketing trends in 2021 because they give companies the opportunity to increase engagement with their audience by reaching them on mobile devices.
For example, Facebook now offers the ability to broadcast live videos so that brands can create new and exciting content, and thus be able to interact more effectively with their target market.
This provides a great way for companies to show what’s going on behind the scenes or share how products are made in order to establish themselves as an industry authority figure. Done correctly, this will lead people directly to your sales funnel.
When it comes to webinars, they have been around long before social media came along, but their use is still invaluable if it fits well into your customer engagement strategy. A virtual conference call where someone talks about relevant topics related to your industry is a great way to establish yourself as an authority figure and generate leads.
If you’re just starting out with live video, make sure to use tools like Facebook Live or Periscope (which Twitter has) so customers can easily find them because they’re already familiar with those apps. Also, try using different types of creative visuals, such as polls, during your webinar so that your viewers stay engaged throughout the session.
As we move into 2021 and technology advances even further, it is clear that digital marketing trends are constantly changing across devices and platforms, but there are some trends that are here to stay if made a priority.
As a result, it is important to keep up with the ever-evolving digital marketing industry so that you can stay ahead of your competitors and continue to drive high-quality traffic to your website.
The growth of eSports
ESports, short for Electronic Sports, are a type of video game that is played online or offline against other people.
As technology continues to advance and computers get faster every year, the games we play on them are more and more complex.
This means that today’s gamers can look forward to higher frame rates and even better graphics than ever before in popular eSports like Counter Strike: Global Offensive (CS: GO) and Overwatch as professional gamers compete in tournaments around the world. for millions of dollars.
With all this buzz around professional video games and their players, it’s important that marketers are not only aware of current trends, but also aware that there are opportunities they can participate in.
Since many professional gamers have a large following on the Internet, it would be wise to take this opportunity and work with them as influencers to get your brand exposure through their fans, who love to see other people play this type of game. computer games.
Voice search and voice artificial intelligence
Voice search is another digital marketing trend that is going to be big for years to come. As consumers get used to using voice assistants like Siri, Cortana, and Alexa, they will spend less time typing queries in a browser or mobile app and instead just speak their requests out loud.
This makes it much easier for people on the go to engage with your brand and find the content they are looking for. According to Search Engine Land, SEO specialists must incorporate keywords into their website text to be captured by voice assistants like Siri, Cortana, and Alexa.
If you’re not familiar with these terms yet, check out this list of all voice search related terms on our blog. Make sure to also optimize your pages for mobile if people will be accessing them on a smaller screen.
As for me, there is nothing better than finding new ways that technology can benefit the marketing industry. Voice AI has been around for a long time, but its use in digital marketing strategies continues to grow.
Marketing for Gen Z
This generation is also known as iGeneration, Net Generation, or Digital Natives. They are currently between the ages of 18 and 25, but this group has already surpassed Millennials in population.
Gen Z makes up 26% of the American population (a higher percentage than Baby Boomers), which means it’s important for marketers to understand what influences them.
According to Forbes, “Gen Z’s average attention span is eight seconds, compared to 12 seconds for millennials,” so brands that try tricks like Clickbait may not be successful with these consumers.
Instead, companies should focus on providing real value through their content marketing strategy, offering unique perspectives on relevant topics that may interest each individual.
Again, it is important to remember that this group is all individuality and they don’t like to feel like they are being commercialized.
That means you need a digital marketing strategy that works for each user individually. With the right amount of data, you can create a more personalized experience for each user and strengthen your relationship with them.
Repurpose content on other channels
It’s important to note that content creation takes a lot of time and effort, so you don’t want to throw all your efforts away when your blog post is finished. Instead, make sure to use any relevant content at least two or three times to help you reach a wider audience.
For example, if someone reads your blog post and enjoys it, they will probably like the content on your social media profiles as well (if you use them). That means you can take the text from the blog post and use it as captions or videos.
You could even create another infographic to add to your Pinterest board or record a video on Instagram with some of the stats from the article. Remember also that when people share articles online, their followers will see who shared it first, so make sure they are always credited to your website
Reuse old infographics by updating data points
Another thing I love about digital marketing trends is the easily upgradeable charts because there is no need.
This way, not only do you get more performance out of each piece of content (which makes marketing easier), but people will also come across this content repurposed on different platforms such as social media and email newsletters. That means they will see your brand over and over again and build trust in what you are promoting.
Done correctly, there are many benefits to repurposed content. In my opinion, doing this is a great way to market your brand and reach more people through every piece of digital marketing material you create.
Augmented reality and virtual reality (AR / VR)
For a few years now, brands have been trying to jump on the bandwagon of augmented reality (AR) and virtual reality (VR). However, it is still too early to know the effectiveness of these technologies for digital marketing in 2021.
Only 14% of companies currently use AR or VR. But this number is expected to rise rapidly because many companies believe that these technologies will help them differentiate themselves from their competition.
You should also consider creating an application specifically designed for mobile devices. Note that since these technologies are relatively new, the user base is still limited.
However, this means that it is a great time to experiment with these channels before they get cluttered. If you think your company has what it takes to undertake AR or VR marketing, don’t wait for someone else to do it first – get out there and be proactive in using immersive technology in innovative ways!
When I think about digital marketing trends that will continue in 2021, things like voice assistants and augmented reality come to mind. These types of innovations may not quite exist yet, but if marketers keep up with the latest technological advances, they will have an advantage over their competitors when 2022 rolls around.
Artificial intelligence in digital marketing trends
This is the trend that excites me the most. As digital marketing becomes more sophisticated, your ads will be more and more personalized to suit the needs and interests of your customers.
Companies of all sizes are beginning to use artificial intelligence (AI) in their marketing efforts to understand what customers want before they know it themselves.
For example, if you go to Facebook right now and visit an ad for a clothing company, it is very likely that you will see ads for similar products from other companies that appear on other websites immediately afterward.
Companies using AI have been shown to increase sales by 20-35%. This means that if someone sees an advertised product or service, they are more likely to buy it.
Marketers must ensure that AI is not used in a way that appears to be misleading advertising. If customers see an ad for something and are then bombarded with similar ads on other websites or apps without realizing why, they run the risk of losing their trust entirely.
The key here is transparency; the company behind the marketing campaign should always inform users that they have chosen to receive personalized ads so that everyone is happy
The use of artificial intelligence (AI) will continue to grow rapidly in the coming years, as predictive analytics is increasingly important to digital marketing strategies. These technologies allow companies to create specific campaigns based on user data.
Digital assistants and digital marketing
The use of voice assistants is fast becoming one of the most important developments in digital marketing, as users now expect AI to be available with the sound of their voice rather than a click on an application or website. .
As I mentioned before, this technology allows marketers to introduce personalized ads to your feed without you noticing. Siri and Alexa not only listen to what you say but also how you say it: if they think something sounds negative, for example, they will no longer recommend that product because they know that people who have similar interests do not usually buy things related to negativity
However, there are some privacy concerns when using these services; Many consumers worry about unintended consequences, such as companies having access to sensitive information about them or their family. Both Google and Amazon claim that all information is encrypted, but until we see it in action this remains a concern.
Voice assistants will continue to grow rapidly for years to come, as people become more comfortable with them and learn what to expect from their use. Many experts believe that these devices could be able to mimic human conversation in 2021, which would have important implications for digital marketers who want to attract customers through voice chatbots.
Activism on social media
Social media has changed the way social change campaigns are carried out, allowing individuals to reach a large audience and spread their message quickly. It has also helped them organize protests in real time from anywhere in the world.
In 2018 we saw this become especially important with movements like #MeToo, which used hashtags to start conversations about sexual harassment against women around the world. In many cases, these behaviors were normalized because they had not spoken about it for years
Marketers should take note of this shift toward more activism-based marketing strategies; People want brands to show they care about issues other than profitability or shareholder value, so if you don’t you risk losing customers who feel alienated by your brand.
Improve SEO in your digital marketing strategy
Search engine optimization (SEO) is incredibly important to digital marketing strategies as it helps you secure your place in search engines like Google.
This element of your online presence will be even more crucial in the years to come as many traditional forms of advertising are now less popular than they used to be, and some have disappeared entirely.
Some experts believe that SEO will continue to grow rapidly because users now tend to rely on their social media or recommendations from friends and family rather than searching for products anonymously through search engines. This means that if someone has recommended something through Facebook or Twitter, for example, people may trust them more than an ad or post sponsored by a company without hearing from it first.
These are just some of the main digital marketing trends that you should know if you want to be up to date and ensure that your online presence remains effective for many years to come. The key is not only to know what these changes mean, but to understand how they will affect consumer behavior towards your brand; this way you can ensure that you always offer exactly what they are looking for.