5 reasons to use a responsive web design
Surely you already know how important it is to have an attractive and error-free website for an online business to be successful. And it is that, many times, the Internet is the first place that users turn to find solutions to their problems and needs. For example, to buy a new computer, to find recommendations on restaurants or to contract any service related to the home.
However, many times we do not take into account that users are increasingly using their mobile devices to do this type of search or make purchases online. Surely on more than one occasion you have entered a website with your smartphone that you could not view correctly because the images were distorted and the text could not be read well. It probably will not have taken you more than 10 seconds to leave that website. Do you think your potential clients will do something different? This translates into a very significant loss of sales that, in a world as competitive as the Internet, is inadmissible.
Fortunately, these types of problems can be easily solved thanks to a responsive web design, which allows users to view your website on any mobile device and use all the features without difficulty. In this way, you will avoid losing potential customers who can not only buy your product, but can also become loyal buyers later.
But if you are still not completely convinced of all the advantages that adapting your site for mobile devices would bring you, here are 5 reasons to use a responsive web design .
1. Mobile devices are increasingly used by consumers
The gap between smartphones, tablets, laptops and desktop computers is becoming more and more blurred. Nowadays, we not only use our smartphones to make calls or send messages, but we also use them for many other daily tasks . According to a study recently published by Smart Insights, 80% of Internet users have their own smartphone , and the time they spend on it is greater than that they spend on a desktop computer. With which, no website should afford the luxury of not being adapted to mobile devices.
2. Web pages must offer ease of navigation
Entering a website and finding distorted images and text that is too small are aspects that are very annoying for users. Something that, as we have already said, can end up costing us a sale. In fact, according to recent studies, the conversion rate is lower from mobile phones , which means that there are still a large number of web pages that need to be adapted to this type of device. Responsive web design offers easier navigation for the user, since it allows them to move around the web without difficulty, considerably reducing the abandonment rate.
3. Improve SEO positioning
Google likes pages that have a responsive web design. With a responsive web design, all pages have the same URL and HTML, while if the template is not mobile-friendly, Googlebots must crawl and index each page separately. The information that can be found on the Google Webmaster Central Blog confirms that mobile optimization has positive effects on SEO positioning. This means that those pages that have a responsive design appear in the search results before those that do not. Great news for any business looking to climb a few ranks above their competitors.
4. Speed boost
If our page does not have a responsive web design, it will take longer to be fully displayed. According to Google PageSpeed Developers , for a web page to be effective it should take no more than 2 seconds to load. Otherwise, we run the risk that users end up going to the competition. But in addition, the loading speed is one of the factors that Google takes into account the most to display its search results, which makes this aspect a necessity.
5. Bet on the future
We could say that the biggest advantage of having a responsive web design is that it is a safe bet for the future. Thanks to its flexibility and its ability to adapt to any screen, regardless of its size, users will be able to view the web without problems on all types of devices. Considering the growing popularity of smart watches and TVs, this is a major factor in providing a more positive experience for users.
When designing a website, providing a positive user experience is paramount.CLICK TO TWEET
In short, responsive web design will not only provide a better browsing experience for the user, but it will also help you climb positions in Google search results and make your page more attractive from any device.
Do you need more reasons to use a responsive web design? What do you think of all this? We would like you to share it with us.