The importance of the website for a company
Today if a company is not on the Internet, it is as if it did not exist.
Some company directors think that it is less effective to invest money in online marketing actions considering that their product, having different characteristics and a longer purchase cycle, cannot be promoted on the website.
Then the web page of those companies becomes a site where only the contact information with the company is managed and many times they neglect to inform the user and solve their concerns, wasting business opportunities found on the network.
It is common to think that digital marketing only helps companies that work as a virtual store or e-commerce. It is not like this.
That is why it is extremely important to have a good online presence so that users and customers can find and access the products and services that we want to offer, and of course, also in B2B (Business-to-Business) companies that move in a more professional environment.
The importance of online presence to grow
The internet is part of this revolution. This box of information to which we all have access, at any time and place, is key for an organization to actively participate in it. That company that is not visible online will not exist offline for the user or for other companies.
We will explain below why the website is so important for a company and how it can be key to business growth by attracting more customers with less effort compared to traditional marketing, even if it is a traditional sector such as manufacturing. , industrial, real estate or construction.
It is a reality that the consumer purchasing process has evolved since the user has technological tools to find out, guide and compare when buying a product or service.
Here we detail the main points to take into account to work on a good online positioning as a strategy for a company :
A business website allows you to achieve positioning in Google
laptop searching in google When we are looking for a product or service we turn to Google to find the information we need. Therefore, if a company wants to appear among the first options for these searches, it must work on an SEO optimization of its content to achieve this result.
It is about using certain keywords throughout the text, including images, including internal and external links within the posts and fundamentally creating quality content.
Billions of searches a year, millions of connected users and endless search trends are reflected in the Google Trends tool . Here you can see the immense power and scope of the information found on the internet.
The great influence of the network on user purchases has given power in the purchase decision. The consumer must have sufficient information and references so that he can make the best decision and that best suits his needs.
As all the research on the possible options of your interest will take place on the internet, it is of great importance that the website of a company is optimized, that it is also clear, organized and that it can be found by different users through the seekers .
Online presence helps develop brand image
A company must work on the care of its brand, not only to make it visible but also to generate a certain value from users.
The company’s website must be the instrument to give online visibility to the brand and correctly inform about the products/services that are on offer to consumers. Taking into account that this web page must reach the correct target : those users with the possibility of becoming sales opportunities and happy customers.
Having a presence on the Internet means that it is a company that is at the forefront of the market and can offer information and services to anyone who enters its site.
The design of the website and the information incorporated therein will be decisive in generating a long-term relationship with users and clients.
A business website can increase sales
two vector mac website company sale More and more companies are incorporating the online sales service on their platforms. Although this is not applicable to all areas, it is a very useful tool that should be used. There are different methods to ensure that transactions are easy, fast and secure.
The access we have to the internet 24 hours a day, 7 days a week, makes the website the virtual showcase of a company. Prices, specifications, reviews and opinions on all products or services offered by the company must be available to the consumer.
In the case of a company that sells construction supplies, it would be essential for it to be able to offer an online sales section for its products within its site in order to provide an additional service to its customers.
Organizations that do not take advantage of this will be losing a significant amount of potential customers and therefore sales, they will not be reaching their audience in the right way and will not have adapted to the transformation of the purchase process if they neglect the website as part of of a global digital marketing strategy.
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Online presence provides an active relationship between the company and customers
online presence mobile web and commerce If a company is aware of its website and its social networks, it will undoubtedly offer better service to its customers because it will be able to answer queries quickly and in a targeted manner. You can also allow your users to leave comments or suggestions so that the company can take it into account and modify it.
Those users or customers who are satisfied and satisfied with the products we have offered, may leave their comments or ratings and even recommend that product to a friend through social networks. This viral effect will be what will allow us to reach new markets that were previously unthinkable.
The web will be the instrument to deliver the appropriate content to the user, at the appropriate time. This is taking a step back from traditional marketing that persecuted the user, that interrupted him and that above all annoyed him to take a step forward to marketing that falls in love with the consumer in order to really get closer to the client who leans towards the company and be loyal to her.
Include success stories on your company website
A good element to include in online platforms are success stories. We can show our product through the story with a client of ours who has been satisfied. This is very attractive because it implies the application of a product or service in a specific real case and it also includes a development where the user can appreciate what the company’s work methodology is like.
The website must respond to the concerns of the consumer, be made up of content that attracts the user, that educates and advises him, not only about the company’s products or services, but also about his concern, that tries to help him and that he cares in addition to other aspects such as adapting to the different devices that the user can use. In this sense, the testimonials and success stories of previous users are very useful.
Optimize your business website
Web optimization can represent a competitive advantage. You have to be present in those sources where the competition is present and where it is not.
The optimization of web pages is not an easy task, but it is undoubtedly a very effective one, since its results will be greater than the effort invested.
Internet is the new showcase where we can offer and show off our products and services and thus rapidly increase our sales.