characteristics of a successful business mobile application
Although all owners of a business mobile application want to create and launch the successful APP, most end up lost in a sea of competing applications where all companies fight to be the best. However, it is worth highlighting the main functionalities of a company mobile application that no one should overlook in order to achieve success.
In this article, I want to highlight the 10 must-have features of a successful business mobile app, which generally don’t depend on the specifics of business domains. Most of these qualities apply to all good apps, and can be easily facilitated by the dedicated team that builds them.
There are many benefits that a business mobile application offers to a business. You can discover them in this article.
What is a good app?
The answer is quite simple: it is the one that fully satisfies the needs of the end user, and does so quickly and effectively, quite often in a matter of several taps.
I could do only one thing, but do it exceptionally well. That said, what makes an app good, or even the best in its niche?
Characteristics of a successful APP
#1 Simple interface
The success of an enterprise mobile app is not directly proportional to how complex the app is. Quite the contrary. Users demand a simple and intuitive interface. A simple navigation based on the design guidelines for the selected platform.
Whatever the functionality, the easier it is to deliver, the better, and you won’t lose users. That’s one of the essential qualities that help popular mobile apps build and maintain a loyal following.
#2 Visibility on IOS and Android
These are the two main platforms on which you must be present. Cross-platform development saves initial budgets, enables early market entry, and effectively achieves the next third feature
#3 Security
As is logical, security is vital for the success of an application, whether it is for business use or for individuals. Important issues such as data confidentiality are protected at the legal level, but there are also other aspects that address the importance of security, such as access to sensitive information of each user.
#4 APP offline operation
It is an aspect to take into account when considering the use and functionality of a mobile application for companies. It is logical to think that the APP depends on the use and consumption of data, that is, on your Internet connection. However, access to certain features or content in offline mode may be of interest to users. Keep in mind that they will not always have access to the Internet, it is rare that this situation occurs but it must be foreseen depending on your business and the objective of the application.
#5 Regular APP updates
Keep in mind that a company mobile application will need a continuous development cycle and therefore regular updates. It has a team prepared to provide this maintenance and those new functionalities that make the APP grow. All the content that you offer through a company mobile application must be updated and relevant to your user or else it will lose its value over time. New corrections, functionalities, developments, services and a long etcetera will make your product and therefore your APP more valuable.
# 6 Comments and means of contact
The goal of a business mobile application is to be open to all types of users. Offer the possibility of having a direct and agile communication channel. Therefore, this will be the greatest functionality of your application and what you should take care of the most when creating an APP. It includes means of contact beyond email or social networks. The notification or direct chat through the APP will be very valuable for your user. Even an option to call will be highly valued. It tries to make all types of user-company communication much faster and more agile as possible, with a minimum number of touches on the screen to communicate.
#7 Customization Options
Everyone likes to have their applications and tools as personalized as possible and therefore this is no exception. Settings such as fonts, colors, font size, etc. are highly valued by users, allow it. Allow your users to play and configure the APP as they wish.
#8 The search system
Little value is given to this utility, however it is the most practical for most users who hate giving more than 3 taps to find something they are looking for in an APP. At Bluumi we advise you to create the easiest and most intuitive system possible to locate what you want within a company mobile application. Avoid the complex. And if your offered content is, try to facilitate their search. One word: Accessibility.
#9 Analytics
Nothing should be done today that cannot be measured. Analytics is vital for the proper functioning of any task and mobile applications are no less. This feature will allow you to track your users and get complete information about their behavior. With this data is how you will be able to measure the success of your APP and continue to evolve it.
#10 Interoperability
Enterprise mobile apps can be part of a technology strategy. That is, they are not limited only to their individual operation. You can integrate the operation of your APP with the logistics platform of a business, with the reservation system of a restaurant or with the operation of other products such as the IoT (Internet of Things). You can integrate software and hardware. This interoperability can be a highly valued feature by your users. Also beneficial for the operation of your business: order dishes in a restaurant, laundry in a dry cleaner or a pizza at home.
