Digital Marketing tools to boost your online strategy
Digital Marketing tools are essential for any strategy, regardless of whether it is carried out by SMEs, startups or large corporations.
Thanks to them, you can automate tasks and actions, optimize dissemination flows and centralize different activities, among many other things.
So, would you like to know which are the most effective and useful Digital Marketing tools? If your answer is yes, take a look at 16 of them!
1.Hub Spot
2.RD Station
3.Hoot Suite
4. Canvas
5.GetResponse
6.Emarsys
7.Google Analytics
8.Google Search Console
9. SEMrush
10.ioninteractive
11. Buzzumo
12.Feedly
13.Google Adwords
14. Hotjar
15. Similar Web
16.QuillEngage
1. Hub Spot
This is one of the most popular Marketing Automation tools today, and it is also backed by a strong brand such as HubSpot, which has earned a place of honor in the Digital Marketing and Inbound Marketing market .
This company’s software is capable of automating data analysis, Landing Pages and, of course, Email Marketing, as well as calls to action, blogging and SEO actions in general.
In addition to this, it includes an effective and powerful Customer Relationship Management ( CRM ), that is, a customer relationship management system.
By including a CRM, the HubSpot software is an ideal alternative to optimize the work times of both the sales and marketing teams .
2.RD Station
RD Station offers one of the best Digital Marketing and automation tools , which helps to optimize search engine positioning through SEO techniques and improves the user experience by improving the website of the company or brand.
One of the great potentialities of this software, ideal for working as a complement to Content Marketing platforms , is that it offers predesigned templates for Email Marketing and increases the reach of social networks.
The RD Station solution also has the ability to create Landing Pages, analyze – in real time – the interactions with leads and identify those prospects who are ready to move on to the sales area.
In this article you will find the best practices to combine the use of the RD Station and Rock Content platforms .
3.Hoot Suite
In 2008, despite the fact that they were not as widely used as they are today, we were already in the era of social networks .
Platforms like Facebook, Twitter, YouTube and LinkedIn were already part of the daily lives of millions of people and brands, and Hootsuit knew how to make a profitable business out of it.
This is one of the Digital Marketing tools that are directly focused on networks. Basically, it is a content and publication manager.
Thanks to Hootsuite, users simply have to schedule their posts, defining periods of time or periodicity, to keep their profiles updated and moving.
In turn, this tool provides access to metrics and data on interactions and popularity, which facilitate the analysis of results.
4. Canvas
Graphic design is an essential part of Digital Marketing strategies , and that makes Canva an excellent tool.
This software is so flexible and intuitive that to use it you only need to drag and drop the photos, vectors, graphics and fonts that it offers to its wide community of users , which number in the millions, by the way.
Finally, all these design resources and their practicality are within the reach of any user, even those who do not want to invest a penny. Yes, it is a free Digital Marketing tool.
5.GetResponse
A complete digital marketing strategy encompasses many different but complementary tactics. And GetResponse’s proposal is to offer a space to execute them in an integrated way, in a single software.
Get Response started out with a heavy focus on automated email responses, but over time it has morphed into a multifunctional system for marketing teams .
With this platform, companies can:
- create landing pages and forms to generate leads;
- design and automate email marketing campaigns;
- present webinars;
- build professional web pages with free templates;
- and much more.
Get Response is an alternative for businesses of all sizes, with a free forever plan and paid options that include its most advanced features.
This year, they also launched a marketing automation tool for online stores , which allows them to set up abandoned cart emails, manage product inventories, distribute discount coupons, etc.
6.Emarsys
This is a predictive software, which makes projections and analyzes for the future based on the processing of a large and surprising volume of data.
Among other things, you can study the behavior of users and leads on the web and predict the types of content and products that will interest them, specifically through the development of A/B tests .
Also, it has the ability to design Email Marketing and Social Network campaigns, segment the public in an advanced way and accurately report each of the actions of the strategies.
7.Google Analytics
They say that the classics never go out of style, and Google Analytics is a very good example of this.
This tool was one of the first on the market and has established itself as one of the best free alternatives, ideal for SMEs and startups that want to undertake digital strategies to compete in terms of exposure and positioning with the big brands .
Thanks to it, you will be able to obtain information about the user’s behavior when accessing the content and, in general, about the traffic.
Of course, it bases its information and monitoring on the most popular search engine in our region and the Anglo-Saxon countries: Google .
8.Google Search Console
It has been identified by this name for a long time, but the most “veterans” in terms of the use of Digital Marketing tools know that in its beginnings it was called Webmaster Tools.
This free service from Google provides the great ability to monitor, and at the same time maintain, the presence of a web page in your search results.
Even through this tool, it helps to solve problems related to malicious software or spam, as well as keeping the website with minimal interruptions.
We also teach you the best practices of Google Search Console in this complete material!
9. SEMrush
For those who work professionally in the world of Inbound Marketing, especially in Content Marketing projects, this paid tool is very familiar and also a helping hand.
This is because SEMrush is a powerful keyword analysis and opportunity detection solution for good search engine rankings.
Also, SEMRush has a free version (much less powerful, of course), which helps to identify the main organic competitors, Follow and Nofollow links and referring domains.
Logically, it is much more advisable to use the paid tool (which is in fact the most used) at a professional level and in highly relevant strategies.
10.ioninteractive
If your website is having trouble converting (from visitors to leads or from leads to customers) or is not as effective at engaging your audience, ion interactive is a tool you should know about.
This software is specialized in the creation of interactive content pages , in which each click made by the user transmits information about their behavior.
Some types of interactive content that can be made with ion are:
calculators, so you can discover the purchasing power of each of your users;
quizzes, to understand the maturity of your potential clients regarding a topic;
Landing Pages, which stimulate conversion by offering an amazing user experience;
infographics , which provide the user with the information they need in a captivating way, increasing their time spent on the pages;
and many more .
It is an ideal platform to shorten the sales cycle, because valuable data about potential customers and the pains they need to heal are produced on each interactive page, ensuring that you act more accurately in your business processes.
ion interactive is a Rock Content solution , so if you want to learn more about it, you can access the following page and schedule a call with us to request a free demo:
11. Buzzumo
This is one of the Digital Marketing tools that is most useful for content strategies, since it allows you to discover the articles and, in general, the most relevant materials according to a certain format and the selected theme.
In fact, Buzzumo can spy on the competition and their most successful content just by entering their URL.
12.Feedly
When it comes to managing blogs and news favorites and disseminating content on social networks, mainly Twitter, Facebook and LinkedIn, Feedly emerges as an excellent alternative.
Best of all, it is a mobile application that can be used in “dead” hours or minutes, that is, while waiting for the bus, during break hours at work, or at any other time that is not very useful. productive.
13.Google Adwords
It is the “almighty” search engine keyword planner of the contemporary age. That simple sentence reflects the usefulness and importance of this Digital Marketing tool.
As the use and fame of the world’s largest search engine has grown , this tool has established itself as an ally for SEO professionals and strategies for the dissemination and distribution of content of interest.
This happens because paid search engine promotion actions are efficient in an Internet Marketing strategy .
With them, companies increase their chances of attracting users with a clear purchase intention by typing a keyword such as “hire a digital marketing company” or “how much does it cost to create a website”.
14. Hotjar
Have you already heard or read about Hotjar ? It is a tool that allows us to analyze the way in which users navigate the website of a brand or company, which in turn translates into a greater understanding of their interests and needs.
Although it is said in a simple way, can you imagine all the advantages that knowing this information about users brings? Among other things, it guarantees optimization of new content and more browsing time for each visitor.
15. Similar Web
Competitive analysis is a fundamental part of any digital strategy. For that reason, keep an eye on SimilarWeb!
Thanks to this tool you will have the possibility to analyze and know what actions and tactics your main competitors are developing on the Internet.
16.QuillEngage
It is very important that you keep in mind that you can use several of the tools on this list at the same time.
For example, Quill Engage is a great add-on for Google Analytics, as it allows you to convert your report results to text.
And ready! These are 16 of the Digital Marketing tools that will help you bring your strategies to a safe port.
In case you want to use them all at once, great! Take advantage of the best of each of them and complement each other.
Did you find this material interesting? If this reading aroused your interest in Digital Marketing even more, leave your email and download an extensive ebook that will teach you everything you need about this strategy!
